EDITED January 2018: The beauty of this calendar is the tips and suggested tasks are timeless and can be ‘rinsed and repeated’. So in that vein, watch for a new/republished post each month in 2018!
New Beginnings for your clientele
Find out what your clientele are striving for in the New Year, and how you can better support them. The easiest way to do this? Create a free survey either on your website using a form plugin, or with a service like Survey Monkey. Or, just email and ask! Once you’ve gotten some responses, brainstorm and write ideas on the post-it notes. Pick one, enter date on the calendar and implement it.
New Beginnings for your business
Create a marketing plan for the year. How will you let more of the world know how awesome you are, and how much better their lives would be with your business supporting them? Take the tried-and-true marketing strategies, add some fresh ideas, and set dates to make it all happen! Look ahead in the calendar and fill out post-it notes for the first quarter, or more. Then work the PLAN.
tips and support
Any wall calendar is great for seeing the big picture, broken down into easy-to-implement, monthly steps. I recommend you read these monthly email/posts, and if you like to check things off, print the image below, then check off the tasks as you go through them.
Another tool I recommend is the Productive! planner from Shelagh Cummins. You can learn more about it, and order your copy, at shelaghcummins.com/productive. [NOTE added Jan 2018: Take advantage of Shelagh’s offer – the Productive! planner is FREE, you just pay the shipping! Get yours before they’re gone.] Use in conjunction with the Simple Marketing Calendar posts and your path to success will be as easy as “fill in the blanks.”
Another New Year on the horizon, and another reason to revisit the #365 selfie project!
In 2014 I embarked on my first #365 Selfie project, using the hashtag #365FeministSelfie. I enjoyed the simplicity of it, and the way it allowed me to easily be visible and present on social media, without feeling like it was a chore.
In 2015 I tried again with #365Laugther. That was considerably harder and I didn’t end up completing the year.
This past year, 2016, I started the #365WalkSelfie as a way to stay motivated to get out for a walk at least once every day. And while it was meant to motivate me, it turns out my daily selfies were also motivating many of my friends! And although I missed a day or two here and there throughout the year, it still felt like a successful project.
SO, beginning on January 1st, 2017, watch out for the newest #365 selfie project. You can follow my daily “ACTIVE” adventures at the hashtag #365ActiveSelfie. I decided to change from ‘walk’ because a lot of the time I would play soccer or softball, etc. and still use that for my selfie. It felt weird. So in 2017, ALL and ANY activity I do each day can be documented in my daily #365ActiveSelfie. And I’d love to have others on the journey. Sometimes the only active time we get is cleaning the house – that counts, too!
Will you join my adventure? Let me know in the comments and include your Instagram and/or FB name so I can follow you too!
Here’s to an active 2017!
Welcome to your Simple Marketing Calendar for 2017! You received it as a gift from Online Empowerment – congratulations for choosing to take your service-based small business marketing to the next level!
Often we get caught up in the busy-ness of serving our clientele and our marketing plan is either forgotten or never created in the first place. Developing and executing a marketing plan doesn’t have to be stressful or time-consuming.
This calendar was created for busy, service-based small business owners like you. As a small business owner myself, I understand how difficult it can be to make time for marketing. Without a plan, our efforts are often wasted. Using two simple, focused tasks 1 to 2 hours per month, your marketing plan can be developed and executed with ease.
What you’re going to gain from using this marketing calendar
Planning makes things easier. When you think it through, record it and refer to it, your PLAN will help you get your message out consistently and without much effort. So you are able to do more of what you love about your business – serving your clientele!
How To Use The Simple Marketing Calendar
Every month you’ll see a ‘theme’ under the month name and three sections under the heading. The first two sections are simple, focused tasks for you to complete – total time investment should be 1 – 2 hours per month. The third section is a bonus tip from me. Check off the boxes in the sections once each task is complete.
The first section is “For my clientele” – this section includes a suggestion for connecting with your clientele to provide added value and/or to stay top-of-mind. They are often low- or no- cost actions to perform for your best clientele, or all of them if you’re so inclined.
The second section is “For my business” – this section outlines a simple, focused action for your business marketing activities. The goal of this task is to improve your online presence and it will often involve acquiring new knowledge.
The “Tips and support” section summarizes the tips and support to expect in monthly emails. The timely emails will always provide the necessary background – or point you in the right direction – to complete the first two tasks.
Every month a new blog post and email will provide you with detailed instructions and some suggestions for each of the sections. Do as much as you are comfortable with. Visit SimpleMarketingCalendar.com to view current and past blog posts.
Thank you for choosing to use this calendar to help you plan your marketing for 2017. I look forward to serving you and helping you grow your business!
P.S. If you would like your own copy of the Simple Marketing Calendar 2017 – send me an email saying how you would use it to make 2017 your best year in business yet! I’ve got a limited number of extras I’d love to gift to you. Once they’re gone, they’re gone, so send in your request soon!
This is one of the questions you have to answer when asked to rate your website in the Plan Your Empowered WebsiteTM blueprint. (Don’t have yours yet? Grab it here, for free!)
Chances are, if your website was created more than a year or two ago, it doesn’t show up well on your smartphone’s small screen.
Worst case scenario: it is impossible to read and the visitor simply closes it right away.
Good enough: it’s a mobile-friendly website design that displays images and text according to the screen size.
Best case scenario: it’s a responsive design that automatically changes images sizes, font sizes, and reduces everything to a single column even if the website was designed with two or more columns (also known as having sidebars).
Did you know that Google recently changed their mobile search to rank a mobile-friendly website higher in their mobile search results? That means if you’ve got great content for your audience, and they happen to search for it on their smartphone (or tablet) and your site isn’t mobile-friendly, Google won’t show them your site! That’s a pretty big risk to take if you’re putting a lot of energy into making awesome content for your audience.
Can a plugin make your WordPress site mobile friendly or do you have to start from scratch?
A client who fell into that “worst case scenario” camp recently asked me make her website mobile-friendly.
At first, that may seem like a fairly straight-forward thing. There are WordPress plugins that can be used to present your website in a mobile-friendly way. The problem with these plugins: they’re really just a band-aid solution.
A slick, well-designed, responsive website will look mostly the same on any screen size, with the modifications as I mentioned above applied ‘on the fly.’ It’ll adjust the text and image sizes, and shift content blocks to be more ‘readable’ in a single-column space.
When you use a plugin in WordPress to achieve mobile-readiness, it just won’t work as well as it would if responsiveness were baked in from the beginning.
Let’s compare the pros and cons of using a mobile-friendly plugin vs. a responsive design.
Mobile-friendly website plugin
- low-cost solution (potentially free if you apply it yourself)
- quick solution – simply install the plugin and configure
- display different content for mobile visitors (if used correctly, this is a benefit when used to focus on your main call-to-action and by-pass the extra content normally found on your home page)
- rank better in Google mobile search results
- only available on WordPress websites
- plugin configuration can be confusing and/or limited
- any new plugin must be tested to make sure it works with all your other plugins and your theme
- plugins need to be updated – you risk losing your settings and/or potentially breaking with future updates
- your site will not look as ‘pretty’ on mobile which means you risk losing brand recognition
- potentially lose the impact of the images you created or curated to support/compliment your content – some mobile-friendly plugins simply don’t display images at all
Responsive website design
- maintain a consistent look and feel across all screen sizes
- no additional plugins required (see CONS with plugin)
- can be applied to any website, not limited to WordPress
- when set up correctly, uses ‘best practices’ and potentially makes your website run better overall
- rank better in Google mobile search results
- if your WordPress theme was not created as a responsive theme, changing it to be responsive is not a simple task. Likewise for any other type of website – adding the responsive element to the design after the fact is always going to be more complicated
- could potentially mean you need to start over with your website design/find a new WP theme
All the One Day Empowered Websites we create use responsive themes. This is non-negotiable. If your website doesn’t pass the smartphone test, let’s chat about how we can help you bring it up to current standards.