May brings beautiful flowers, and is the time for honouring those special moms in our lives. Show the moms you work with every day how much they are appreciated. And learn ways to incorporate holidays and celebrations into your business.
Celebrating your mom clientele
Send a special card/discount/gift to all the moms on your patient/client list. Write down your ideas on the post-it notes. Pick one, enter it on the calendar and do it.
Blogging about mom For your business
Coming up with blog post ideas can be tricky. Use relevant topics/events/holidays that are important to your clientele as writing prompts, which can be an excellent way of attracting new readers who might not otherwise have found you. Pick an article topic for every two week period (at least) to write about on your blog – use guest posts if two per month is too much to write. If you’re already posting more than one article per month, schedule them to publish throughout the month. Promote the articles through social media at least two times per week and through your email newsletter. Schedule these topics and promotion events on the calendar from now to at least the end of September. Mother’s Day is a great topic for this month if it is relevant to your clientele, and has a genuine connection to your service.