March is the time to start thinking about coming out of hibernation, and looking forward to the winter thaw. This month’s focus is on evaluating what’s working so far this year, and what could use some adjustments.
Winter Thaw For your clientele
Check in on your clients’ progress with their new year’s goals. Did your steps in January make a difference? Renew commitment to support them. Write down ideas on the post-it notes. Pick one, enter it on the calendar and do it.
Winter Thaw For your business
Use statistics to determine if your home page content is effective in bringing in new traffic and generating visitor interaction. Do new visitors answer the call to action, such as:
- by leaving their email address,
- making comments,
- submitting contact information,
- and/or calling?
Make changes where necessary.
tips and support
In case you missed last month’s post, there will be a free webinar on Tuesday, March 28th at 1pm EDT. We’ll discuss your website statistics – what they are and what to do with them. Sign up to receive reminders and access to the replay here.
You will receive two important messages:
- a short survey about your use of this calendar to see where adjustments can be made to better support your marketing goals for this year
- a worksheet for your home page content review