April is the perfect time to focus on renewal, so this month is all about growth and moving forward.
Spring Rebirth For your clientele
Schedule a ‘tune-up’ service in your area of expertise. It can be an in-person workshop, presentation at the library, luncheon seminar, or online webinar – anything that you can do with minimal effort and broad appeal. Write down ideas on the post-it notes. Pick one, schedule it on the calendar and make it happen!
Spring Rebirth For your business
Pick one social media platform that best fits your target audience – Facebook, Twitter, LinkedIn, Pinterest, or Instagram – and either create an account, or get more involved. Build a following by spending 10 to 15 minutes per day on the chosen platform. Make a date on the calendar to spend on the setup.
March is the time to start thinking about coming out of hibernation, and looking forward to the winter thaw. This month’s focus is on evaluating what’s working so far this year, and what could use some adjustments.
Winter Thaw For your clientele
Check in on your clients’ progress with their new year’s goals. Did your steps in January make a difference? Renew commitment to support them. Write down ideas on the post-it notes. Pick one, enter it on the calendar and do it.
Winter Thaw For your business
Use statistics to determine if your home page content is effective in bringing in new traffic and generating visitor interaction. Do new visitors answer the call to action, such as:
- by leaving their email address,
- making comments,
- submitting contact information,
- and/or calling?
Make changes where necessary.
February is all about love. Showing appreciation for your loyal clients, and taking the time to recognize your own hard work by giving yourself the data to prove it to yourself.
Show the Love For your clientele
Show appreciation with a small thoughtful gift – it doesn’t have to cost much. Write ideas on the post-it notes — a simple thank you note, yummy treats, or take creative inspiration from Pinterest boards. Pick one, and mark “Client Appreciation Day” on the calendar. My thoughtful gift for you this month of ‘love’ is a free webinar training that will take place in March, 2017. Keep an eye out for more info!.
Show the Love For your business
Gather a snapshot of your current business metrics. This should include website statistics, gross revenue, growth in clientele, amount of return visits or repeat business, number of referrals, and advertising spend. Save this information as a benchmark for comparison at the end of this year, and plan to toast your success as you ring in 2018!
Tips and support
You’re invited to a free webinar to learn how to collect, and to make sense of, your website statistics. The live training will be on Tuesday, March 14th at 1pm EST. If you can’t make it live, still register to receive the recording afterward. You’ll be introduced to the basic website statistics you should be recording, why you need to be recording them, and what to do with that information afterward.
Register for the free webinar training here: https://yourempoweredwebsite.webinarninja.co/my/wnwebinarlist/index?webinar_id=58739
EDITED January 2018: The beauty of this calendar is the tips and suggested tasks are timeless and can be ‘rinsed and repeated’. So in that vein, watch for a new/republished post each month in 2018!
New Beginnings for your clientele
Find out what your clientele are striving for in the New Year, and how you can better support them. The easiest way to do this? Create a free survey either on your website using a form plugin, or with a service like Survey Monkey. Or, just email and ask! Once you’ve gotten some responses, brainstorm and write ideas on the post-it notes. Pick one, enter date on the calendar and implement it.
New Beginnings for your business
Create a marketing plan for the year. How will you let more of the world know how awesome you are, and how much better their lives would be with your business supporting them? Take the tried-and-true marketing strategies, add some fresh ideas, and set dates to make it all happen! Look ahead in the calendar and fill out post-it notes for the first quarter, or more. Then work the PLAN.
tips and support
Any wall calendar is great for seeing the big picture, broken down into easy-to-implement, monthly steps. I recommend you read these monthly email/posts, and if you like to check things off, print the image below, then check off the tasks as you go through them.
Another tool I recommend is the Productive! planner from Shelagh Cummins. You can learn more about it, and order your copy, at shelaghcummins.com/productive. [NOTE added Jan 2018: Take advantage of Shelagh’s offer – the Productive! planner is FREE, you just pay the shipping! Get yours before they’re gone.] Use in conjunction with the Simple Marketing Calendar posts and your path to success will be as easy as “fill in the blanks.”